Webber International University
Est. 1927 · Babson Park, Florida

Study Sport Managementat Webber.

A real business degree, inside the industry you love. Florida campus heritage. 100% online flexibility.

1927
Founded
23:1
Student-Faculty Ratio
$0
Application Fee
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The Opportunity

An industry hungry
for trained leaders.

The U.S. sports industry generates more than $500 billion in annual revenue and touches every community in the country. Yet the industry runs on professionals who understand business as much as the game. Athletic directors. Agency executives. Marketing directors. Facility managers. Event producers. Webber's Bachelor of Business in Sport Business Management is built for them. It's a real business degree with the same accreditation and the same rigor as our flagship programs, applied to the industry you already love.

$500 billion industry.Every league, every level.One degree to lead them.

The Degree
100% Online

Bachelor of Business in
Sport Business Management

A business degree, applied online.

Webber's sport business degree is delivered 100% online and anchored in the same accounting, finance, marketing, and operations coursework that powers our flagship business programs, then specialized for the working economics of the sports industry. You graduate fluent in spreadsheets and ticketing models, in contracts and sponsorships, in the discipline of running a real operation across athletics, facilities, agencies, and media. The capstone project asks you to build a business plan for a real-world sports venture.

A student working on her laptop in a warm sunlit study, engaged in an online class
What You'll Study
  • Examine the supply, demand, and revenue structures behind the $500 billion U.S. sports industry. Build the analytical foundation to evaluate franchises, price tickets and sponsorships, and forecast trends across pro, college, and community athletics.
  • Plan, staff, and run day-to-day operations for athletic departments, training facilities, stadiums, and arenas. Covers scheduling, vendor management, safety, capital projects, and the discipline of a working sports organization.
  • Build brand, audience, and revenue across teams and events. Strategic sponsorship sales, fan engagement, partnership activation, and the digital and broadcast media at the center of sports business today.
  • Contracts, NIL, labor relations, Title IX, intellectual property, and risk management built around the legal frameworks specific to athletics: player agreements, venue agreements, broadcast rights, and league governance.
  • Financial statements, budgeting, capital planning, and tax strategy applied to sports ventures. The same accounting backbone our flagship business students learn, taught with examples from the industry.
  • Spend your final term building a complete business plan for a real-world sports venture: market analysis, financial projections, operational plan, and a go-to-market strategy. You graduate with a portfolio piece you can use to launch.

Tap any course to see what it covers.

Why Webber Online

The five A's of a Webber education.

A

Accessible

Course materials available 24/7. Study around your job, your family, your life.

A

Accelerated

Online start dates every 8 weeks. Move at the pace that fits your life, not a rigid semester calendar.

A

Accredited

Recognized by SACSCOC. Your degree carries the same weight as our on-campus programs.

A

Affordable

No out-of-state tuition. Application fee waived. Financial aid available for those who qualify.

A

Anchored

Small classes, expert faculty, and one-on-one guidance from admission through graduation.

Where Graduates Go

A career in the industry you love.

Athletic Operations Manager

Run day-to-day operations for college, professional, or community athletic programs.

Sports Marketing Director

Build brand partnerships, sponsorship deals, and fan-engagement campaigns.

Facility & Event Manager

Manage stadiums, arenas, tournaments, and major sporting events.

Sports Agent

Represent athletes, negotiate contracts, and manage talent careers across leagues and seasons.

Athletic Director

Lead athletic departments at the high-school, collegiate, or professional level.

Sports Entrepreneur

Launch your own training facility, agency, media brand, or sports service business.

Take the Next Step

Begin your application.

The application fee is waived. There is no out-of-state tuition. Most students qualify for financial aid. Our next online start dates are June 29, August 24, and October 19, 2026.

When do you want to start?
Primary Phone

By submitting, you agree to be contacted by Webber International University. We will not share your information.

Questions, Answered

Frequently asked.

Yes. Webber International University (including its branch campuses, St. Andrews University and St. Andrews @ Sandhills) is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award degrees at the associate, bachelor and master's levels.
Yes. The Bachelor of Business in Sport Business Management is delivered 100% online. Coursework, assignments, and faculty office hours all happen through our online learning platform, so you can study from anywhere your career and your schedule take you.
Online programs begin three times per year. The next start dates are June 29, August 24, and October 19, 2026. Application fees are waived and you can apply at apply.studyatwebber.online.
Webber charges the same tuition for in-state and out-of-state students. There is no out-of-state surcharge. Most students qualify for financial aid. Speak with an admissions counselor about the options that fit your situation.
Yes. Our program welcomes students at every level of industry exposure, from former athletes to career-switchers exploring sports business for the first time. The coursework is designed to build expertise from foundation through specialization.
Yes. Webber accepts transfer credits from accredited institutions. Submit your transcripts during the application process and an admissions counselor will provide a credit evaluation.
Most students complete the bachelor's degree in four years of full-time study, faster with transfer credits. Part-time pacing is available for working professionals.